The Chivas Regal brand, now part of Pernod Ricard, is no doubt one of the most recognisable in the drinks industry, which is no surprise given it’s long history which can be traced back over 200 years to 1801. The Chivas Brothers began with the opening of a grocery store in Aberdeen, selling luxury food and drink to wealthy customers, and being granted a Royal Warrant in 1843 to supply goods to Queen Victoria.
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