Grey Goose has quickly become one of the most well known and popular vodka brands in the world since it’s creation by Sidney Frank and François Thibault in 1996. Frank was an experienced drinks promoter, having purchased the Jacques Cardin brandy from Seagram in 1979, and US rights to Jägermeister during the 1980’s.
Grey Goose vodka is a spirit that’s renowned the world over for its excellence and purity. Distilled and bottled in France, the brand are incredibly proud and passionate of their progress, techniques and traditions that span 11 generations of vodka making.
One of the main reasons behind Grey Goose’s success is down to its simplicity. Their single-origin Picardie winter wheat is a derivative of the bread industry of France, while their natural spring water is gathered from a limestone well in Gensac-la-Pallue. These two ingredients and these ingredients only are distilled just once to make up the Grey Goose vodka enjoyed the world over.
Every last step that leads to the creation of Grey Goose is traceable, from the gathering of crops to the corking of the bottle.
In fact, the French brand is so focused on purity and excellence, their bottles are washed only with Grey Goose vodka and each cork is macerated in the spirit before being sealed, ensuring that Grey Goose is the only liquid to ever come into contact with the bottle itself. It’s this minute attention to detail and striving for perfection that makes their vodka stand out from the rest of the flock.